MARKET RESEARCH

WHY RESEARCHING?

• To understand consumers and demand in the target market before entering it yourself
• To identify and analyze the needs of the target market, which allows to develop a successful offer
• To build the right marketing strategy and maintain competitiveness of your brand within the target market
• To know the leaders, or to find a proper local business partner in the target market

Ready-made & customized market studies is our new service, which appears to be highly in demand of our clients interested in the Russian market.

We specialize ourselves in the furniture industry. Thus, our market studies are currently available for this particular industry only.

We have asked market participants about the obstacles they face when it comes to measuring Russian market.

In their responses, both domestic and foreign enterprises indicated wide variability within the official Russian statistics, unavoidable comparison of conflicting sources and estimates, lack of clarity, and rare analysis of best practices known in the market.

When talking about research products that are available, they also mentioned overpriced content, rare updates, and lack of English translated content.

Therefore, we have developed a seamless, hassle-free solution that saves you headaches. With our Report Builder tool, you order what you really need – and you always get what you expect. Deep, up to date, in English. 😉

REPORT BUILDER

You never have to overpay: just choose which chapters you are interested in, and receive your tailored report for a clear and reasonable price.

Furniture Market Research Builder

Furniture Market Research Builder
MACROECONOMIC BACKGROUND
Featuring GDP, industrial production index, inflation rate, consumer income, consumer and entrepreneurial confidence, housing construction volume, non-food retail trade turnover, etc.
HEALTHCARE INFRASTRUCTURE
Allowing to understand the potential regular consumption within the sector
RETAIL INFRASTRUCTURE
Allowing to understand the potential regular consumption within the sector
HORECA INFRASTRUCTURE
Allowing to understand the potential regular consumption within the sector
EDUCATION INFRASTRUCTURE
Allowing to understand the potential regular consumption within the sector
PRODUCTION
Statistics on the volume of furniture produced in Russia in the reported period
SECTOR'S PRODUCTION
Statistics on the volume of furniture produced within the chosen sector in Russia in the reported period
IMPORTS
Statistics on the volume of furniture imported to Russia in the reported period (including detailed profiles of the leading importing companies)
SECTOR'S IMPORTS
Statistics on the volume of furniture imported to Russia within the chosen sector in the reported period (including detailed profiles of the leading importing companies)
EXPORT
Statistics on the volume of furniture exported from Russia in the reported period (including detailed profiles of the leading exporting companies)
SECTOR'S EXPORT
Statistics on the volume of furniture exported from Russia in the reported period (including detailed profiles of the leading exporting companies)
ENTIRE MARKET ESTIMATION
Domestic production plus imports minus export, adjusted for shadow sector and volumes passed through wholesalers
MARKET ESTIMATION WITHIN THE SECTOR
Domestic production plus imports minus export, adjusted for shadow sector and volumes passed through wholesalers
LEADING MANUFACTURERS
Largest furniture manufacturers (legal entities) ranked by the volume of production, featuring other financial indicators of each company from the reported period
LEADING SECTOR'S MANUFACTURERS
Largest furniture manufacturers (legal entities) within the chosen sector, ranked by the volume of production, featuring other financial indicators of each company from the reported period
IN-DEPTH PRODUCTS ANALYSIS
Detailed product range breakdown and analysis of the largest manufacturing companies in the furniture industry (covering product types and styles of furniture produced, target segments and exact prices in retail, materials and components used, etc)
SECTOR'S IN-DEPTH PRODUCTS ANALYSIS
Detailed product range breakdown and analysis of the largest manufacturing companies within the chosen sector (covering product types and styles of furniture produced, target segments with exact prices, materials and components used, etc)
SALES CHANNELS
Estimated breakdown by sales channels in the furniture market (large retail networks, own manufacturer's retail shops, franchising, branded and multibranded dealer's retail, interior designers, DIY, contractors), incl. estimated share of the online sales
SECTOR'S SALES CHANNELS
Estimated breakdown by sales channels within the chosen sector (direct sales, dealers / distributors, retailers, interior designers, other contractors), incl. estimated share of the online sales
PUBLIC PROCUREMENT TENDERS
Since a large share of furniture within this sector is purchased through public procurement tenders, understanding of those tenders' structure helps to build a competitive market offer
Deep insights about the market and various forecasts from at least 5 leading market players (manufacturers and trade) interviewed by us. This chapter covers such topics as: consumer demand and trends in the Russian furniture market, development of sales channels and formats either in distribution or retail, production capabilities and technologies used by leading manufacturing companies, market opportunities and threats in the face of current economic and political situation in Russia, etc)
Deep insights about the chosen sector and various forecasts from at least 3 leading market players (manufacturers and trade) interviewed by us. This chapter covers such topics as: demand and trends within the chosen sector, development of sales channels and trade formats, production capabilities and technologies used by leading manufacturing companies, market opportunities and threats in the face of current economic and political situation in Russia, etc)
By default, our reports are intended for sole use by a customer who purchased it from us. We understand, however, that sometimes such market studies are purchased to be shared with other companies (business partners or clients that may also be interested in such data). In order for you to exercise this rightfully, we provide an additional option of granting such distribution rights to you. Still, under this option, we will ask you to reasonably limit this sharing (that is, no open source publication, no mass mailing, etc)

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