Despite a turbulent climate EuroShop 2020 proved a resounding success. 94,339 visitors from 142 countries travelled to the Rhine to learn from 2,287 exhibitors from 56 nations about all aspects, innovations and trends in the global retail world.
And the signs for 2023 are also positive because especially now after two years of tough pandemic-induced restrictions that hit the global retail sector hard, EuroShop, The World’s No.1 Retail Trade Fair, in Düsseldorf, from 26 February to 2 March 2023, will be as important as ever. Because the Covid crisis also served as an accelerator for digitalisation and smooth connections between all retail channels and it is still driving up demand for new solutions to save energy and improve sustainability. Beyond this, it has unleashed unforeseen creativity that primarily serves to make shopping as convenient for shoppers as possible, to respond to changed habits, address new needs and improve shopper loyalty with the help of holistic concepts.
EuroShop 2023 not only picks up on global developments but also maps the complete spectrum of current trends and pioneering solutions. In so doing, it currently focuses on particularly relevant issues that affect a wide variety of retail.
The Hot Topics of EuroShop 2023:
- Connected Retail
- Smart Store
- Energy Management
- Third Places
- Customer Centricity
- Lively City Centres
The structure of EuroShop 2023 has been further developed to meet the needs of the industry. It comprises eight clearly defined experience Dimensions. The advantages of this new structure: an even more visitor-oriented offering, synergies between different Dimensions, which are already strongly interlinked, more hall space for strongly growing areas such as retail technology or refrigeration.
The eight dimensions of EuroShop 2023 in detail:
Dimension Shop Fitting, Store Design & Visual Merchandising is the heart of EuroShop and its largest dimension. The best architects, designers, planners and manufacturers are represented with uniquely designed presentations thought through down to the smallest detail and provide answers to current questions from retailers, such as: What does a shop or store have to be today? Place of adventure? Feelgood location? Third place? Pop-up marketplace? What does it have to look like, how should it feel? EuroShop provides creative and pragmatic answers to these questions. In this dimension, visitors can be inspired by temporary design or modular concepts, but also find tangible solutions for sustainability. Nature serves often as model for forms and function, but at the same time digital elements are indispensable as well.
When it comes to experience and staging, fascination and atmosphere, all roads lead to light. Its diverse technical applications, from smart lighting to IoT, combined with ecological aspects such as sustainability and efficiency – this is what the Dimension Lighting at EuroShop 2023 is all about.
It presents the complete range of modern illumination and store lighting: from the entrance area to the presentation of goods to the checkout zone. LED technologies, for example, provide completely new possibilities for setting the emotional stage for products. Always in focus: sustainable energy solutions and intelligent lighting management.
Functional and beautiful – these two characteristics are by no means mutually exclusive. This is proven by our exhibitors in the new Dimension Materials & Surfaces. Whether floors, walls, ceilings or furniture – top quality is important for long-lasting stability and optimum functionality. And in terms of sustainability, a lot is possible nowadays with the right choice of materials. In retail and office spaces, excellent visual as well as acoustic properties of materials are also essential. The right choice of coverings, claddings or fixtures can make all the difference in whether your store achieves the effect you want to create.
Seamless Store, Analytics, AI, Mobile Payment, Connected Retail are just some of the dominant topics in the Dimension Retail Technology. Was sich liest wie eine Digital-Buzzword-Liste sind die aktuellen und zukünftigen Herausforderungen in Sachen Customer Relationship. Die Beziehungen zwischen Kaufenden und Verkäufern und Verkäuferinnen, Kundschaft und Marke revolutionieren sich umfassend durch die Digitalisierung von Kommunikation und Interaktion via Omnichannel und Big Data. Die Folge? Einkaufen wird zum interaktiven High-Tech-Erlebnis. Doch auch die „klassische Retail Technology“ entwickelt sich rasant weiter. Die Aussteller und Ausstellerinnen in der Dimension Retail Technology gestalten Perspektiven und Zukunftsfelder des Handels durch die treibende Kraft intelligenter Technologie mit.
Seamless Store, Analytics, AI, Mobile Payment, Connected Retail are just some of the dominant topics in the Dimension Retail Technology. It may read like a list of digital buzzwords, but these are the current and future customer relationship challenges. Digitalized and omnichannel communication as well as big data are revolutionizing relations between buyer and seller, customer and brand. The consequence? Shopping becomes an interactive high-tech experience. But classic retail technology is also developing rapidly. The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology.
Customer engagement and journey, brand experience in the bricks-and mortar store and online shop, personalization via mobile devices, artificial intelligence, digital signage – in the Dimension Retail Marketing, the international trade audience can expect the entire spectrum of increasingly digital, increasingly intensive interaction with the customer. The main thing is that retailers need to succeed in winning the customer’s attention. Dimension Retail Marketing shows the most attractive and fascinating installations for the point of purchase.
Dimension Expo & Event Marketing at EuroShop is the top location for live communication. This must be intensive, unique and authentic in order to inspire. This also includes holistically designed brand experiences. Tradeshows and events transitioning to the age of digitalization and festivalization. A spirit of new beginnings is clearly noticeable and is reflected 1:1 at EuroShop with forward-looking ideas and presentations, including cross-media networking.
Dimension Food Service Equipment presents cooking & baking, convenience systems, food technology and to-go solutions at EuroShop 2023. Catering is the megatrend in retail. The out-of-home market is growing by leaps and bounds – and everywhere. In the USA, for example, more than every second dollar is spent on food and drinks outside the home. In this way, the customer becomes a guest in the retail sector as well – in shopping centers, supermarkets, gas stations. It’s all about new shopping experiences and lasting customer loyalty. The recipes are varied, ranging from special convenience and to-go concepts to attractive themed restaurants and entire food worlds.
Profitability, sustainability and efficiency are also top priorities in retail. It is especially here that the pressure on prices and from competitors is rising and investment in the right future technologies is therefore all the more important. Dimension Refrigeration & Energy Management will be showcasing the optimum equipment for stores – from chilling cabinets, refrigeration systems and systems for indoor farming to air-conditioning, heat recovery and building management not forgetting a ramp-up of e-mobility.