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Wednesday, December 7, 2022

The world's most important retail trade fair launches with nine experience dimensions

26 Feb – 2 Mar 2023 • EuroShop

EuroShop 2020 in Düsseldorf was a great success, even though it was already under the influence of the Covid-19 pandemic and took place immediately before the first lockdown. 94,339 visitors from 142 countries came to the Rhine to find out about all facets, innovations and trends of the global retail world from 2,287 exhibitors from 56 nations. This confirmed once again: In retail, no one can get past EuroShop. But as the saying goes: after the fair is before the fair!

“The pandemic has presented retailers worldwide with completely new challenges. These vary greatly depending on the sector, but there is a need for action almost everywhere”, says Elke Moebius, Project Director at Messe Düsseldorf. “In our discussions with industry representatives, we sense that the need to be able to exchange ideas in person again on an international level is enormous. People are looking for inspiration, innovation and communication. EuroShop comes at exactly the right time and has never been more important than now”, explains Moebius.

Preparations for the next EuroShop, from 26 February to 2 March 2023 in Düsseldorf, have already begun. The acquisition phase has just begun.

Nine dimensions of experience
EuroShop is always oriented towards the needs of its target group and developments in the sector. For this reason, the division of EuroShop into different experience dimensions has been optimised for 2023 and now comprises nine clearly defined experience dimensions:

• Shop Fitting & Store Design/ Visual Merchandising (Halls 10,11,12).
• Surfaces & Materials (Hall 13)
• Lighting (Hall 9)
• Food Service Equipment (Hall 14)
• Energy Management (Hall 14)
• Refrigeration (Halls 15, 16, 17)
• Retail Technology (Halls 4,5,6,7a)
• Retail Marketing (Halls 3 + 4)
• Expo (Hall 1)

On the one hand, the new structure ensures an even more visitor-oriented product range and, on the other, it facilitates synergies between different dimensions that are already strongly interlinked, such as display mannequins and high-quality store design or retail marketing and retail technology. In addition, strongly growing areas such as retail technology or refrigeration now have more hall space at their disposal.

The materials and surfaces segment is experiencing a particular boom, from floor coverings, wall and ceiling panelling to acoustic solutions especially for the retail trade, so that in 2023 there will be a separate Dimension Surfaces & Materials for the first time. The Energy Management Dimension will also celebrate its premiere, which until now has formed one dimension together with Refrigeration. Energy management in the retail sector now involves so many different aspects that this spin-off has become necessary.

For the first time, Expo & Eventmarketing will occupy Hall 1, the newest hall at the Düsseldorf Exhibition Centre. Not only does it have optimal connections due to its direct location at the new South Entrance, but it also meets the highest standards both architecturally and functionally, which accommodate the high level of creativity of the live marketing industry and offer optimal presentation possibilities.

Supporting programme and specials at EuroShop – a firework of ideas
In addition to the extensive range of products and services offered by its exhibitors, the quality and scope of its unique complementary programme is one of EuroShop’s USPs. At the heart of the programme are the eight EuroShop Stages with top-class lectures and discussion forums on the latest developments and best-practice examples. In addition, numerous specials in the individual dimensions present creative ideas, exciting visions and innovative trends.

Digital Extensions and EuroShop 365
Part of the recipe for success of EuroShop in Düsseldorf is that it always evolves with the market and changing conditions. Thus, the physical event on site will be extended by additional digital offers, the “Digital Extensions”, including, for example, livestreams.

EuroCIS 365 stands for the comprehensive offer available to the EuroShop community to connect digitally. “Nowadays, the trade fair is becoming a medium, so for us it is only logical to complement our offer with digital services. The direct conversation and the live experience in the exhibition halls are essential and take centre stage, but it is just as important to use digital formats with their diverse possibilities, also beyond the live event,” explains Moebius. While the community can exploit the enormous potential of industry connections via EuroShop’s social media channels and always receive the latest information from the international retail scene through the EuroShop Newsletter and EuroShop.mag, the industry-specific web talks of “Retail Salsa” serve both interactive exchange and efficient lead generation – all 365 days a year.

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