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Post-show report • MosBuild 2021

The MosBuild exhibition of building and finishing materials has been the leader of the Russian market in its segment for several years, but in 2021 it became the only specialized event of this scale in all of Europe.

MosBuild 2021 exhibition brought together the exposition of 15 market sectors – from textile decor to building materials – and a rich business program. The program responded to requests from different target audiences: architects and designers, developers, manufacturers, and suppliers of building and finishing materials, marketers, and DIY market participants. High attendance, scale and multi-format are the key advantages of the exhibition and allow each MosBuild participant to solve their problems in the most efficient way, providing the best return on investment and time spent.

During 4 days of work, 66,588 people became guests of the exhibition, of which more than 26,600 were representatives of wholesale and retail trade, more than 11,000 were interior designers and 9,700 were representatives of architectural and construction organizations. The vast majority, 82% of MosBuild visitors, were purchasing decision-makers, and more than a third of the guests were CEOs and company owners. At the same time, 81% of visitors came to MosBuild to select and purchase construction and finishing materials. The presence of top officials both among exhibitors and visitors, a large share of top management and persons responsible for the procurement strategies of companies, focus on negotiations, purchase of goods and meetings with colleagues once again confirms the status of the exhibition as the most important business platform for its participants.

Exposition
The main point of attraction for guests of the exhibition is traditionally the MosBuild exposition. This year, it occupied 6 halls in 2 pavilions of the Crocus Expo Exhibition Center, the largest exhibition center in Eastern Europe. 720 exhibiting companies took part in the 2021 exhibition, of which more than 150 suppliers of building materials, facades, windows, roofing and tools, more than 80 suppliers of plumbing, water supply equipment and more than 200 suppliers of wallpaper, ceramic tiles, paint and floor coverings.

It should be noted that at present MosBuild is the only exhibition in the CIS, which presents almost all sectors of the building and finishing materials market, and in the current epidemiological situation it can be called the largest exhibition in Europe. Despite the restrictions on travel between countries, MosBuild has confirmed its international status by hosting 110 foreign exhibiting companies from 22 countries. Among them: Iris Ceramica (Italy), Omega Plasto LTD. (India), PEŠTAN DOO (Serbia), NOFER SL (Spain), Leinos, Reincke Naturfarben GmbH (Germany) and many others.

The exhibition was attended by the largest representatives of various market sectors, such as Mosplitka, Rehau, Profildoors, Laufen, Cersanit, Roca, Unitile Group, Miele, Mr. Doors, EUROPLAST, Deceuninck, Exprof and others. The stands presented the latest novelties and the most popular products from leading manufacturers, in particular, profine threshold-free systems that allow people with limited mobility to move freely, innovative heated glass with variable transparency from Kaleva, eco-friendly paints from Tikkurila and much more. In addition, the exhibitors held master classes for professionals and buyers. For example, Veka specialists talked about the most common mistakes in the installation of SPK, the possibilities of social networks for the formation of professional communities.

Business program
As part of the MosBuild 2021 business program, there were 7 content platforms, which hosted more than 70 events and 193 speakers. The program was attended by 16,516 unique visitors, that is, a quarter of the exhibition guests attended business events at least once. The MosBuild business program also remained international – 15 foreign speakers took part in online and offline modes.

In addition to themed halls such as the Architectural Lecture Hall, the Building Innovation Zone, the Design Arena and the DIY Forum, where leading market participants discussed the main business trends, held presentations and lectures, two colorful special projects were also received by the guests of the exhibition: Perfect Home Multi and Space 2.0. within which architects, designers and manufacturers have demonstrated the possibilities of the modern home and the home of future.

Perfect Home Multi presented a living space with a variety of functional areas from a dressing room to a bathroom, created with the participation of 10 leading Russian designers and decorators: Diana Balashova, Zhenya Zhdanova, Anastasia Panibratova, Anna and Alexander Krause, Tatiana Gorshkova, Boris Uborevich-Borovsky, Anna Muravina, Yulia Selivanova and Lidia Mikaelyan. The authorship of the project belongs to Boris Voskoboinikov, head and chief architect of VOX ARCHITECTS. Materials from MosBuild participants and partners were used in the house.

The Space 2.0 project was dedicated to the trends of the house of future – 90 sqm. Citizenstudio bureau (famous architects) have created a multifunctional living space, where flexible zoning and smart home systems allow a person to comfortably spend the entire life cycle. Excursions were held in Space 2.0, and the lecture hall offered the audience a program of business and educational events.

On the site of MosBuild Trend Gallery by AM-Group, their works were presented by: Victoria Kiorsak, Tatyana Gorshkova, Maria Dvadtsatova, Ekaterina Tretyakova, Mikhail and Nikolai Zhilin, Anna Zolotareva, Diana Balashova and Mike Shilov, Alena Chashkina, Ivan Kachalov, Sergey Kovalev.

The largest anchors of business program of exhibition were DIY-forum, which was attended by representatives of the largest companies on the market, such as Vse Instruments, Leroy Merlin, OZON, Petrovich, Yandex, and in the Architectural Lecture Hall, famous Russian architects such as Timur Bashkaev, founder of ABTB bureau, Boris Levyant, founder of ABD architects, Nikita Tokarev, director of the MARSH Architectural School, Andrey Gnezdilov, chief architect of Ostozhenka bureau, Nikolai Pereslegin, partner of Kleinewelt Architekten and other recognized architects. On the second day of the exhibition, the audience of Archlektoria was also able to get acquainted with the projects and  an online interview was organized with the founder of the Mæ bureau, adviser to the Mayor of London, Alex Ely, on the development of the modern city of the British architects.  Thanks to Skillbox.

At the exhibition, projects were defended and the Architecture & Design Awards (MADA) were for young architects and students of specialized universities, as well as the MosBuild Awards, the best solutions in the construction and interior industry were awarded.

The Green Building 2021 conference was held in the Building Innovation Zone, the latest innovations of such brands as Epson, IVC Group, Little Greene and others were presented, and the top managers of Alta-Profil, Condair and Rehau summed up the results of 2020 and spoke about the work and plans for 2021.

At the Design Arena site, an online lecture by Patricia Urquiola (one of the most famous designers in the world) was delivered by Italian architects Sandro Menegello and Marco Paolelli, and architect Pierre Moreau spoke about, how to create international projects in the regions.

In addition, two photo zones developed by Diana Balashova for Flammen GmbH and Boris Uborevich-Borovsky for Hansgrohe worked at MosBuild.

The business program and the exposition of exhibition were visited by Vladimir Dedyukhin, First Vice President of the Russian Union of Builders and Alexander Ishin, Vice President of the National Association of Builders.

According to Vladimir Dedyukhin, the union supports specialized exhibitions and it is very important that not only the quality of materials presented by manufacturers is growing, but also that the participants of the Architectural Forum at MosBuild discuss topics such as smart cities, urban planning and BIM technologies, then there are those concepts and tools that will allow you to build quality housing.

Alexander Ishin noted that the 26th MosBuild exhibition is already taking place in 2021, and over the years it has become one of the most visited specialized events in the Russian Federation. “The formation of the industry depends on such events, and therefore, ultimately, the quality of life of citizens. And of course, it is very pleasant that we were able to get together offline,” emphasized the vice-president of the National Association of Builders.

The value of live communication was also noted by Olga Ivanova, Siegenia Marketing Director. “We thought that the exhibition this year would be much more modest, but in the end, we see great interest and high attendance, we met with all the partners we had planned. Our company not only presents its products at the exhibition, but also supports the Architectural Lecture Hall for the second year. We are grateful to the organizers and hope that in 2022 we will be able to get together without the restrictions imposed by the pandemic,” Olga Ivanova said.

“First of all, I would like to thanks to MosBuild team for the fact that in these difficult conditions we were able to hold an exhibition of such a scale. We exceeded all expectations in terms of the number of visitors and participants. Most of the global events in the construction and finishing industry have been postponed, and according to our forecasts, no exhibition of this scale will take place anywhere in the world before 2022. We express our deep gratitude to those participants who stayed with us and believed in our team. And today we can say that the 2022 exhibition will be even more ambitious both in terms of area and the number of countries represented,” said Yakov Syromyatnikov, director of the MosBuild exhibition.

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