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Monday, June 27, 2022
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HomeDirect Mail FAQ

FrequentlyAsked Questions

Please feel free to ask, if you still haven't found your answers: contact@mind-the.ru

What is exactly the service you are providing?

The service we provide is an electronic mailing to the unique contact databases of specific industries and markets in Russia (specialized in furniture & furnishing market). We never sell our contact databases to anyone.

Additional tool that may be used to improve the effectiveness of your newsletter is Online Display Advertising based on our contact database.

Since recently, we have also introduced our customized market studies, exclusively within the Russian furniture industry.

What are the sources of those contact databases?

Contacts originate from business networking, industry media, trade fairs, and other business activities. None of our uniquely compiled databases could be found for purchase anywhere, neither online nor offline.

How are you doing this?

We provide this service in the way we would like to receive it ourselves. Unlike many other operators, we always keep our databases clean and up-to-date. For our customers, we ensure smooth mailing and maximum deliverability, because we know exactly at what time the recipients across vast Russia (11 time zones!) read and react to business email at their best.

What types of products and services can be advertised with you?

We really care about our reputation as a responsible business connector in the industry we work for. To maintain the loyalty of our recipients – market participants, we only distribute offers that are absolutely relevant to the sphere of professional interests of our recipients, and never spam them with inappropriate content.

Who can be a client?

Among our regular advertisers, there are various international event operators, trade fair & conference organizers, as well as particular furniture industry players (manufacturing, trading, supplying companies) and other service providers aiming to promote their products and services through us.

Those exhibitions & conferences advertised via direct mail through us, are provided by extended editorial coverage via our media channels (Showtime section of Mind-the-RU website, news feeds at our social networks, etc.).

Are the messages being sent under the client's name?

All the messages are mailed out from our email addresses. Meanwhile, according to the current Russian legislation, the message itself must include correct information about the organisation that ordered and authorized distribution of the email content (i.e. your company name with your clearly specified contact details).

Who creates the email layout?

It's up to you, whether you choose to provide us with a ready-made html-letter, or you may just send us your raw text with images to take advantage of our assistance with your layout. Our team is always ready to advise a better way of presenting content to your target audience, to increase the motivational power of your message. The layout assistance is a complimentary service provided to our clients on demand.

Should a letter be in Russian?

Indeed, your advertising message, targeting Russian business people, needs to be in the Russian language to work out efficiently. But no worries if you don't have a Russian text for your html-letter: English to Russian translation is another service complimentary provided to our clients, as soon as you need it for your campaign with us. And most importantly, we can always advise on how to better adapt your content to be perceived by the Russian-speaking audience, to improve the impact of your message.

What about the anti-spam legislation?

For direct mail, we only use our own databases compiled for the needs of a particular market. As long as the content of your message corresponds with the profile of the database chosen (i.e. your offer is potentially useful for the needs of recipients' business), you can be sure that this sending is under the law. In disputed cases, we, as senders, are fully responsible for any delivery made to our recipients. Therefore, we only work with reliable, trusted customers, and we carefully verify the relevance of the content prior to distribution. If any of our recipients doesn't want to receive messages from us anymore, we immediately remove their email address from our database upon request.

How often can we send?

A number of regular customers are using our services throughout the year, so we must also take care of carefully expanding our own clients' portfolio. To avoid annoying our recipients by persistent emails, we strongly recommend ordering mailings of each specific company / event / offer no more than 1 time per month, and no more than 6 times a year.

What is your price policy?

We do our best to make our pricing transparent, competitive and promising for any marketer who works on promotion of a particular event, service, or product. We provide welcome discounts for our new clients, as well as volume discounts for those who order more than one e-blast at once; we also provide the industry averages for openings and clicks, so that you can estimate your expected CPR and CPC even before placing the order.

What are the payment options?

We issue a simple invoice to your company name. The invoice can be paid by the bank transfer. We bill in EUR, USD, CNY, or RUB.

Do you provide a report?

Sure, we always send a report to the client, usually within a week after the campaign is finished (to track down all the recipients who open the message several days after receiving it). By having clear statistics of how the audience perceived your message, you can easily calculate the cost of each single impression or click (as well as conversion on your side), to report on the effectiveness of your promotion.

Are the results guaranteed?

Although we cannot force recipients to use the offer that you advertise, we guarantee that your message will be sent to the highly actualised contact database in the sphere of your market activity, with all our efforts to maximize email deliverability. And yes – we guarantee that opening & click rates of your campaign with us will be higher than an average industry standard!

How can I control the results?

We will add UTM parameters to the links within your message, so that your team can easily track all the traffic received from our mailing campaign to your website. We also encourage our clients to remarket the Russian audience attracted by our campaign, within your further marketing activities and offers online (for example, by Facebook Ads or Google Ads).